On February 22nd, Create & Cultivate brought their highly anticipated conference back to Los Angeles for a one-day event filled with educational and inspiring panels, pop-ups, keynote speakers, mentor power hours, delicious snacks, cocktails, and everything loved about Create & Cultivate experiences. Create & Cultivate is the leading online platform and offline conference for women looking to create and cultivate the career of their dreams. Led by CEO and founder Jaclyn Johnson, the nationwide conference gathers the best in the business, including CEOs, content creators, and celebrities like Martha Stewart, Ashley Graham, Jessica Alba, Meghan Markle, and Kim Kardashian. Through their online platform and curated events, Create & Cultivate offers a 365-day conversation around entrepreneurship and works to advance inclusive conversations that empower women.
This year’s Create & Cultivate LA 2020 conference was presented by Mastercard and exclusive luxury automotive sponsor Volvo. Additional sponsors include OLLY, Bliss, LaCroix, Messenger, NuFace, Pinterest, Nivea, Brahmin, Dr. Brandt, Michael Stars, Caulipower, and many more. Jessica Simpson led the morning keynote and shared her experiences on creating and cultivating her billion-dollar retail businesses. During her keynote, Jessica also touched on the importance of size inclusivity and said, “I don’t ever want to exclude a customer. I’ve been every size there is, and in those moments, I felt I deserved a nice outfit.”
This year’s theme touched on the importance of inclusivity and the power of women coming together to share tips of entrepreneurship and how to successfully build a brand all while celebrating multi-hyphenate moguls like Tia Mowry actress and co-founder of Anser, Daria Burke CMO of JustFab, and Sherry Jhwar Co-Founder Blended Strategy Group. After the conference, Forbes spoke to those panelists of executives and entrepreneurs to receive their insight on how the Create & Cultivate LA conference was incorporating diversity and inclusion top of mind and within their programming.
Dominique Fluker: Congratulations on launching your vitamin line, Anser, this year! What inspired you to create your own supplements line?
Tia Mowry: My wellness journey inspired me. I have something called endometriosis, and I didn’t even know it affected other organs in your body. After two surgeries, my doctor suggested that I needed to change my lifestyle and diet. I started seeing a nutritionist, changing my diet, doing yoga, and then taking supplements, that’s when I started seeing a change in my body. I thought I couldn’t keep this solution to myself. I want to encourage other women to take charge and control of their body. During my wellness journey, something that also triggered me was the lack of representation. I didn’t see any women that looked like me when it came to health and wellness. I didn’t feel like the wellness industry was inclusive. My main goal with Anser is to communicate to the consumers that didn’t feel recognized or included. Wellness should be available to everyone. The coolest thing about Anser is that it’s inclusive and affordable, without sacrificing the quality of the product.
Women, including my mother, tend to put everyone first and themselves last. The tagline for our company is, “You are the answer.” You are the only one that can take care of you and the only one that can take charge of your wellbeing. I want women to meditate on the statement at self-care isn’t selfish. It’s ok for you to take care of yourself.
The Create & Cultivate conference created this community of badass women, there’s no other word that has the same purpose and goals, and when you put all of us in a room together, it’s so empowering and impactful. I’ve created such amazing friendships being part of this movement. It’s a sisterhood!
Read the full interview HERE