Tia Mowry Wants Black Women to Be a Part of the Wellness Conversation
Tia spoke with BAZAAR.com about why she became an advocate in the health and wellness space for Black women. Read the full article here or the excerpt below about bringing representation to the wellness market.
For Tia Mowry, a life spent almost entirely in front of television cameras has led to a long, winding—and at times complex—relationship with beauty.
For six seasons, Mowry alongside her twin sister, Tamera Mowry-Housley, were the stars of the hit sitcom Sister, Sister, as well as bona fide '90s style and beauty icons. Their vibrant and effortlessly cool aesthetic influenced a then-burgeoning generation of young and modern Black women. Since Sister, Sister ended in 1999, Mowry has continued to act—taking on roles in series such as The Game and more recently Netflix’s Family Reunion—but has also become a vocal advocate in the health and wellness space. Via her Instagram, Mowry continuously keeps it real with her 7.3 million (and counting!) followers on the matters of motherhood, beauty, and, now, self-care—but always through the lens of the everyday Black woman.
Mowry’s foray into the wellness industry was solidified with the debut of her self-care line called Anser, a collection of multivitamins curated for women, men, mothers, and children. According to Mowry, her ongoing challenge of battling and treating endometriosis, a painful disorder that affects a woman's uterus, encouraged her to dive deeper into exploring how she could impact the wellness industry on a larger scale.
"I started to see that the market space, and just brands in general, did not have any representation at all. Basically, I was like, 'Where the Black girls at?'" Mowry tells BAZAAR.com. "Not just that, but women of diversity. So I said, 'No, no, no, no, no, I have got to change this.'" She was inspired to make the space inclusive and "communicate to the women that did not feel included or recognized at all."
Basically, I was like, 'Where the Black girls at?'
Self-care and self-love fall within the realm of wellness, of course, and for Mowry, practicing that came with the notion of embracing her natural hair. When it comes to Black women and their hair, the relationship can oftentimes become complicated while navigating a society where Eurocentric beauty ideals still reign supreme. Our hair is synonymous with our identity, but simultaneously a constant cause for public critique. Mowry has documented her relationship with her hair via social media for years, but shocked her followers a few weeks back when she shared that she made "the big chop"—a momentous decision in many Black women's personal hair journeys when they decide to thoroughly embrace their natural hair. For Mowry, cutting off her hair was a chance to relieve herself of stress and bad energy, based on a tumultuous start to 2020.